This week I listened to The Food Program on radio 4. Although radio 4 is probably my most listened to station (that and Planet Rock when there’s a digital radio about) is unusual for me to seek out The Food Program (last time I did was a few years ago when the gin episode was on). Last week’s edition was called The Secret Formula- the subject of the episode all about baby formula- history, manufacturing process, ingredients and the law.
I was quite interested to see how they were going to play it and I must admit that overall I found their approach baffling and rather poor. The initial section which talked about low milk prices and why the milk industry especially in Ireland is refocusing their market to look more towards the production of formula was really interesting. Milk prices are so low, pushed down by the large conglomerates and supermarkets that farmers are struggling to make any money at all, but formula is a growing market especially in newly developed and developing countries.
The presenters managed to get a guided tour of a formula production factory which in all honesty despite being the largest section of the programme was a huge waste of the valuable 26 minutes available. The presenter feigned surprise at the sights and conditions of the factory and it’s equipment with a very derogatory stance in regards to the hygiene/health&safety precautions and “all the huge metal storage tanks and tubes”. Whilst I’d be the first to raise a wry smile at the complicated process that goes into replicating breastmilk (the process of which we don’t have to concern ourselves with), my limited knowledge and experience of processed food production would suggest that both the above parts off the presenters experience were entirely normal. To top this off more minutes from the program were used up on listening to a protective suit being donned.
The presenters next looked at a potted history of baby foods and early “formula”. This part was particularly interesting but fell short of describing the changes in advice on weaning in the last 50 years or so or explaining why early “formulas” of mashed up bread and milk are now known to be unsuitable for children. I wonder if this was partially to appease the likely listener-ship of a radio four programme. Advice and info changes so regularly that is possible they didn’t want to alienate listeners who may have been parents of babies 20 to 80 years ago, and who very likely did some of the things that are now frowned upon.
The part I found most fascinating covered law and regulation around formula production and how it is regulated. Although I felt I already knew a reasonable amount on this subject I was pleased that the expert suggested how the rules could be changed in the future-including banning formula production companies from advertising any formula milk below one year and a ban on “follow on milks”. These follow on milks are not necessary and have been thought up by formula producing companies to get around the current legislation which states that formula cannot be advertised nor be on special offer aimed at babies under six months old.
Finally the piece spoke to a small group of mothers with formula fed babies. Whilst is unfair of me to judge anything that was said by those individuals, it was interesting to see how marketing and celebrity had affected their decisions around which brand of formula to use. When I think about my own friends, their decisions for what formula to chose was usually based on where they shopped and which ones their babies seemed to get on with best.
It got me thinking though about why the programs left me feeling cold. I felt like there was a lot that could have been said in a professional, factual and impartial way about formula production, the companies that produce it and the risks and problems associated with it. However instead the programme content was neutral but the tone was sniffy and judgemental as if in in lieu of actually being able to say anything factually correct but potentially negative about formula.
I appreciate this was not a programme about breastfeeding. However I feel it’s almost impossible to talk about formula without the context of breastfeeding and I don’t think this was addressed very clearly. Try harder please Radio 4.